The calendar goes quiet
A busy week means no posts. The following week starts with an apology and a rushed offer that nobody planned.
See what unmanaged promotion costsCet exemple est en cours de mise à jour. Le texte ci-dessous est encore en anglais.
Example · MarketingCampaign drafting agent
Keep the calendar full without the scramble
An agent that plans next month from your offers and calendar, drafts each piece in your voice, checks every claim against your approved facts, and waits for your yes before scheduling.
Illustrative scenario — not a real client result
Campaign queue · Thursday
- Answered
Autumn workshop · 4 posts drafted
09:10 · Facts checked against the offer sheet
- Person
Newsletter · subject line A/B
09:12 · Waiting for your approval
- Person
Testimonial request · 12 past clients
09:15 · Held: consent not on file
Nothing is scheduled without approval
Campaign drafting agent · Marketing
- Sourced facts
- You approve first
- No invented claims
01 — A typical day
Three small failures that add up.
What marketing owners tell us goes wrong in an ordinary week.
Every draft needs a rewrite
The tool writes in a generic voice, adds a claim you cannot support, and forgets the one detail customers always ask about.
See the claim checksNobody can prove what worked
Posts go out, but the offer, audience and result are never recorded together. Next month starts from a guess.
See the reporting step01 — A typical day · the evidence
What the numbers actually say.
Each figure opens its source, year, sample and limits. Click a badge to check it.
01
Source
Intuit QuickBooks, April 2025 Small Business Survey
2025
Online survey of more than 2,200 US businesses with up to 100 employees, April 2025. 43% use AI for marketing.
Vendor-commissioned and self-reported; the exact denominator for each use is not published.
Open the source43%
of small US businesses use AI for marketing
Intuit's April 2025 survey of more than 2,200 businesses with up to 100 employees. Marketing is the most-reported use.
Intuit QuickBooks · 202502
Source
Intuit QuickBooks, 2024 Holiday Shopping Report
2024
Online survey, September 2024; 2,000 US respondents including 646 small-business owners. 30% plan AI for email and predictive analytics.
Plans across several applications, not current marketing adoption.
Open the source30%
plan AI help with email and predictive analytics
A 2024 survey of 2,000 US respondents. It measures plans across several uses, not marketing adoption.
Intuit QuickBooks · 202402 — What the helper does
From your records to a decision you own.
The agent reads your offers, calendar and approved claims. It proposes a month of activity before it writes anything.
Each draft follows your tone guide and cites an approved fact. A claim without a source is removed, not softened.
You approve each piece. Scheduling, sending and reporting happen only after your yes.
6 steps · 2 decisions you own
Reads from
- Content calendar
- Brand and tone guide
- Approved claims
- Past performance
Text version of the flow
- 1. Read the plan — Offers, dates, audiences.
- 2. Propose the calendar — A month at a glance.
- 3. Check brand and claims — Tone guide and approved facts. Human checkpoint: You approve every claim.
- 4. Draft each piece — Your voice, one next step.
- 5. Wait for your approval — Nothing sends itself. Human checkpoint: You approve the schedule.
- 6. Report and learn — Offer, audience, result.
02 — What the helper does · a simulated example
One simulated example, step by step.
Use the buttons or the left and right arrow keys. Nothing here is a real customer.
Simulated example
Fern & Field Studio
Content calendar · Thursday
A two-person studio with two October workshops. The agent proposes the month, then waits. Every draft below is simulated.
I've read October's offers and your last six weeks of posts. Here is a plan for four workshop posts, one reminder and a newsletter.
03 — What you decide
The helper prepares. You decide.
The agent drafts. You approve every claim and every send.
You own the claims list
Prices, guarantees and results the agent may use. Anything else is removed.
You set the voice
Words to use and avoid, plus a short example of writing you like.
You approve every send
Drafts sit in a queue until you choose a channel and a time.
You can pause a channel
Stop social, email or ads independently without losing the drafts.
Without your approval · It cannot publish, send an email, or spend on ads. It cannot use a testimonial without recorded consent.
04 — What changes when a safeguard is missing
Documented cases, not scare stories.
One documented public reaction and two labelled survey limitations. None is presented as a proven commercial failure.
An AI-assisted campaign drew a backlash
Coca-Cola's AI-assisted holiday films were described publicly as “soulless”. The company described a collaboration between human storytellers and generative AI. The coverage documents audience reaction, not a commercial result.
What the helper would do differently
This workflow keeps a person on every claim and every send. It does not try to replace the taste decision, and it does not publish without approval.
Public reaction
no measured sales effect reported
43% use AI for marketing — but the denominator is unclear
The Intuit survey reports 43% use AI for marketing, but the public page does not state the exact denominator for each use. It is vendor-commissioned and self-reported.
What the helper would do differently
The page quotes the figure with that limit and does not turn it into a claim about results. Your own baseline is measured in the pilot.
43%
reported use, exact base not published
Planning to use AI is not using it
The 2024 figure measures plans across email, personalisation and inventory, not current marketing adoption. The item's respondent base is not published.
What the helper would do differently
The page labels the figure “planned” and keeps it out of any claim about what businesses already do.
30%
planned use across several applications
04 — What changes · the evidence
The rest of the evidence.
Every figure resolves to a source with its sample and limits. No figure without one.
43%
use AI for marketing, the most-reported small-business use
Intuit's 2025 survey. Vendor-sponsored and self-reported, with an unpublished denominator.
Source
Intuit QuickBooks, April 2025 Small Business Survey
2025
Online survey of more than 2,200 US businesses with up to 100 employees, April 2025. 43% use AI for marketing.
Vendor-commissioned and self-reported; the exact denominator for each use is not published.
Open the source30%
plan AI help with email and predictive analytics
Plans, not adoption, across several applications in a 2024 survey of 2,000 US respondents.
Source
Intuit QuickBooks, 2024 Holiday Shopping Report
2024
Online survey, September 2024; 2,000 US respondents including 646 small-business owners. 30% plan AI for email and predictive analytics.
Plans across several applications, not current marketing adoption.
Open the source36%
use AI for customer service, the next most common use
From the same 2025 survey. It shows AI is already in the customer journey, not only in campaigns.
Source
Intuit QuickBooks, April 2025 Small Business Survey
2025
Online survey of more than 2,200 US businesses with up to 100 employees, April 2025. 43% use AI for marketing.
Vendor-commissioned and self-reported; the exact denominator for each use is not published.
Open the source
04 — What changes · your week
The same week, two ways.
Drag the handle, or use the left and right arrow keys when it is focused.
Typical month, beforeTypical month, after
Week 1
The calendar is empty. A launch is two weeks away and nothing is written.
Week 2
Three posts are drafted in one afternoon, in three different voices.
Week 3
A claim about results goes out unchecked; the owner finds it a day later.
Week 4
Nobody remembers which post produced the bookings.
Week 1
The month is proposed from the offers and the calendar, with one job per piece.
Week 2
Drafts arrive in the owner's voice. One claim is removed because no source supports it.
Week 3
The owner approves a week in twenty minutes; nothing publishes itself.
Week 4
The report links each piece to bookings or clicks, so next month starts from evidence.
Illustrative example · not a measured result
05 — Your version
Four questions about your own week.
Keep your answers. They are the brief for the first version we would build for you.
How many campaigns do you run in a month, and where does each one start?
Which facts about the business are approved for public use?
Who has the final yes before anything is scheduled?
What would you never want said in your voice?
Next
Put your own figures into the calculator below. It runs in your browser, and nothing is sent or stored.
Put your week into the calculatorBring the four answers to the free one-hour call. We will use them to sketch the first version, and you keep the written plan either way.
Talk about your business05 — Your version · your numbers
Put your own week into it.
An estimate, not a promise. The model and its assumptions are printed below.
Your inputs
Posts, emails, pages and review replies.
count
Scheduled reminders, recurring offers, simple updates.
%
Writing, checking facts, finding an image.
min
Pay plus employer costs.
per hour
Evenings and weekends.
%
Use 72 for three days.
hours
Example defaults are typical for a small business. Replace them with yours. Nothing is stored, sent or shared.
Estimated result
IllustrativeHours back each month
3–4
- Staff time released
- £82–£111
- Posts prepared outside working hours
- 21–25%
- Time from idea to approved draft
- Under 1 hour
How we calculated this
Routine work handled by the helper: 70% of the share you marked routine.
Time saved per item: 80% of the minutes you entered.
Monthly volume: weekly figures × 4.33; monthly figures used as entered.
Cost: hours saved × your staff cost per hour, in pounds as an illustration.
Reply time: routine items move within the hour while the helper runs. Complex work still waits for a person.
Questions
The things people ask next.
No. It drafts and proposes a schedule. Publishing, sending and ad spend stay with you.
Every number must come from your approved claims list. If there is no source, the sentence is removed, not rewritten to sound safer.
Only with recorded permission. Without it, the agent drafts the request, not the quote.
It follows a tone guide and two examples you supply. You edit the first few drafts; those edits set the pattern.
Instagram, Facebook, LinkedIn, email, your website and Google Business Profile. Ads are drafted, never launched.
It records the offer, audience and result for each piece. You get a monthly report, not a dashboard to maintain.
Start here
Bring us your next launch.
One hour. Show us the offer, the calendar and the claims you can support. You leave with a month of activity mapped out.