The reply arrives tomorrow
A customer asks at 9pm whether the item arrives before the weekend. They buy elsewhere at 9:20. You answer at 8am.
See what slow service costsAn AI agent that answers the routine questions from your approved information, takes the small actions you allow, and hands anything about money, complaints or safety to a person.
Overnight inbox · 07:00
WhatsApp · “Where is order 1042?”
23:41 · Answered from the order system
Chat · “Can I move to Friday 11am?”
00:07 · Rescheduled, logged
Chat · Refund on a ripped sofa
02:14 · Over the £50 limit · with a person
Email · Ingredient question
03:02 · No approved source · with a person
2 answered · 2 with a person · nothing left waiting
Every message gets a reply before morning
None of them look dramatic on a quiet Tuesday. Together they decide whether someone comes back.
A customer asks at 9pm whether the item arrives before the weekend. They buy elsewhere at 9:20. You answer at 8am.
See what slow service costsOpening hours, returns, delivery, prices. Your team answers the same six questions dozens of times, and the complex cases wait behind them.
See the repeat-contact benchmarkThe queue is sorted by arrival time, not urgency. A refund request and a question about a birthday gift sit in the same pile.
See the checkpointsSelect any box for a plain-language explanation and an example. The dashed boxes are where a person takes over.
Human checkpoint
Before anything final is said, it checks the stop list. Refunds above the limit, complaints, legal, medical and safety messages go to a person. So does any request for a person.
A £180 refund stops here and goes to a person, with no promise made.
Four channels — website chat, email, WhatsApp and the social inbox — feed one agent. The agent works through seven stages, and two human checkpoints sit on the branch to a person.
Outputs: a reply in the customer's language, a booking change inside the allowed hours, a handover summary for the person, and an audit log of every conversation.
The diagram matches the specification and the evaluation set. On a narrow screen the text version above carries the same information.
Website chat, email, WhatsApp or the social inbox. The time, language and earlier messages come with it, so nobody starts from zero.
Order status, booking change, product question, policy, return, complaint — or something else. If it is unclear, it asks one short question.
Your help centre, policies, price list, catalogue, and read-only order or booking records. No source means no answer.
A reply in the customer's language with the next step, or one of the small actions you allowed: reschedule, resend, update an address before dispatch, refund up to your limit.
Money above the limit, complaints, legal, medical, safety, or any request for a person. It stops, writes a summary, and passes the thread on.
If the customer is still stuck, it offers a person rather than repeating itself. A correct handover counts as a success.
The sources used, the action taken, and the reason for any handover. That record is how the help pages get better.
A made-up shop, clearly labelled. Every reply, action and handover comes from the same rules described on this page. The AI disclosure appears before the first message, every time.
Ten conversations
Simulated exampleNo real customer data. The business, orders and names are invented for this page.
Where is my order?
WhatsApp · 23:41
A customer asks after hours about an order that shipped yesterday.
Before the first message · AI disclosure
You are talking to an AI assistant, not a person. I can pass you to someone at any time — just ask.
Customer
Hi, where is my order 1042?
1 message to go
Step 1 of 2
Automation is useful only if you can see it, limit it and stop it. These are the parts a person keeps, in this workflow.
The agent can approve a refund up to your written limit. Above it, it cannot act — and it never promises a refund, a discount or compensation on its own authority.
Which help pages, policies and price lists the agent may use. A page past its review date is treated as unavailable.
The refund ceiling, the booking window, and whether an address can still be changed. Enforced in code, not in a prompt.
A person can join any conversation, and the customer can ask for one at any point. The agent stops immediately.
For one channel or all of them, or restrict it to after-hours only. Messages wait for a person instead.
Two public company cases and two labelled industry findings. Each one says what this workflow would do differently — not that it would have saved the company.
The agent was trusted with more than it could support, or its owner stopped watching the quality.
01 · 2024
Automation done badlyCAD 812.02
awarded, including interest and fees
A customer asked Air Canada's website chatbot about a bereavement fare. It told him he could apply after travelling. The airline's real policy did not allow that, and it refused the claim. The British Columbia Civil Resolution Tribunal held the airline responsible for what its chatbot said.
An agent with this workflow could only quote the published fare policy, and would hand over rather than improvise a rule. The tribunal's point stands either way: the business owns what its agent says.
02 · 2024–2025
Reported, not measured2.3M
conversations in the assistant's first month
Klarna said its AI assistant handled 2.3 million conversations and the equivalent work of 700 agents. In May 2025 its CEO said making cost the dominant measure had hurt service quality, and the company was recruiting human agents again. The quality decline is reported by the CEO and the press, not an audited measurement.
This workflow is designed for the opposite order: a correct answer or a person first, volume second. The handover rate is reported openly as a signal to improve, not hidden.
Documented findings, not company cases. They show the cost of leaving customers to finish the job alone.
01 · 2024
Survey finding, not a company case14%
of issues fully resolved in self-service
In Gartner's survey of 5,728 customers, only 14% of service issues were fully resolved in self-service, and only 36% even for issues customers called very simple. This is an industry finding, not a company case: it shows what happens when a business hides the last step behind a help page.
The agent answers the question and then checks whether it is actually solved. If not, it offers a person and hands over with the thread, instead of sending the customer back to the same page.
02 · 2025
Benchmark, not a company case69%
first-contact resolution across 500+ call centres
SQM's 2024 benchmark of more than 500 North American inbound call centres put first-contact resolution at 69%. That means about three in ten customers had to come back. This is a benchmark, not a company case, and it measures phone calls rather than chat or email.
The agent closes routine questions on the first reply, and every conversation that cannot be closed is handed over with the context — rather than ending in “we'll get back to you”.
Each company case is a public report of what happened, not a claim that this workflow would have prevented it. Causes were mixed, and the sources say so. The last two cards are a survey finding and a benchmark, and are labelled as such.
Every number links to its publisher, shows the sample or method, and names who paid for the research. We do not quote a figure we have not opened.
MarketsandMarkets, AI for Customer Service Market
2025
Market forecast: USD 12.06B in 2024 to USD 47.82B by 2030, 25.8% annual growth. North America forecast to lead. Covers chatbots, agent assist, analytics and platform software.
Market revenue, not adoption. A forecast from a research firm. The release body reverses the two dollar values in one sentence; we quote the headline and report listing.
Open the source$12.06B
The AI customer service market in 2024
A research-firm estimate, forecast to reach $47.82B by 2030 at 25.8% a year. Market revenue, not adoption by small businesses.
MarketsandMarkets · 2025Brynjolfsson, Li & Raymond, NBER Working Paper 31161
2023
Staggered rollout at one Fortune 500 software company: 5,179 customer-support agents. Access to a generative AI assistant raised issues resolved per hour by 14% on average, and by 34% for novice and low-skilled agents.
One company, one 2023-era tool. It assisted human agents; it did not replace them. Not a small-business study.
Open the source14%
more issues resolved per hour with an AI assistant
In a study of 5,179 support agents at one large software company. Gains were largest for newer agents: 34%.
Brynjolfsson · 2023Gartner, customers and AI in customer service
2024
Survey of 5,728 customers, fieldwork December 2023. 64% would prefer that companies did not use AI in customer service.
Gartner does not publish the exact question or the sampling frame. It measures preference, not behaviour.
Open the source64%
would prefer companies did not use AI for service
Gartner's survey of 5,728 customers. Preference, not refusal — which is why a person must always be one message away.
Gartner · 2024Gartner, agentic AI forecast
2025
Forecast: by 2029, agentic AI will autonomously resolve 80% of common customer service issues without human intervention, with a 30% reduction in operational costs.
A forecast, not a measured result. No method or sample is published. It does not describe this workflow.
Open the source80%
of common issues resolved without a person, by 2029
Gartner's forecast, not a measured result, and not a description of this workflow. Treat it as a direction, not a target you have to hit.
Gartner · 2025SQM Group, Call Center FCR Benchmark 2024
2025
More than 500 North American inbound call centres. First-contact resolution measured with two standard customer-survey questions within one business day of the call; at least 400 surveys per centre. Aggregated FCR: 69%.
Call centres, not chat or email. “Resolved” is a survey answer.
Open the source69%
of call-centre issues were resolved on the first contact
SQM's benchmark of 500+ North American call centres. About three in ten customers had to come back.
SQM Group · 2025HubSpot, What's Customer Responsiveness?
2025
Consumer survey: 66% expect a response from customer service in five minutes or less.
Vendor survey with no published fieldwork date, sample size or method. Directional only.
Open the source66%
expect a reply within five minutes
A vendor survey, not a universal standard. It is still a useful reminder that “within one working day” is not what many customers expect.
HubSpot · 2025Salesforce, self-service customer service
2024
61% of customers would rather use self-service for simple issues.
Vendor-reported research; no sample size, fieldwork dates or method published.
Open the source61%
would rather use self-service for simple issues
Salesforce's figure, with no published method. It supports a help centre — as long as a person is easy to reach when the page fails.
Salesforce · 2024Gartner, self-service resolution
2024
Survey of 5,728 customers, December 2023. Only 14% of issues fully resolved in self-service; 36% even for issues customers described as very simple.
About self-service as it exists, not about AI agents.
Open the source14%
of issues are fully resolved in self-service
Same direction, different lesson: finding an answer is not finishing the job. The agent checks, then hands over if the customer is still stuck.
Gartner · 2024These findings come from other businesses and other researchers. They do not promise what will happen in yours. The four-week pilot measures your own baseline before the agent answers a single message.
Each comes from a published source, with the sample beside it. Where no reliable average exists for your business, we ask you instead of inventing one.
69%
of call-centre issues were resolved on the first contact
About three in ten customers had to come back. A workflow that closes routine questions on the first reply is not chasing a perfect score — it is removing the repeat contact.
SQM Group, Call Center FCR Benchmark 2024
2025
More than 500 North American inbound call centres. First-contact resolution measured with two standard customer-survey questions within one business day of the call; at least 400 surveys per centre.
Phone calls, not chat or email. “Resolved” is a customer's answer, not an operational check.
Open the source66%
of consumers expect a reply within five minutes
Most small businesses cannot staff that expectation at 11pm. The honest fix is a correct immediate answer for routine questions, and a person with the context for the rest.
HubSpot, What's Customer Responsiveness?
2025
Consumer survey. 66% say they expect a response from customer service in five minutes or less.
Vendor survey with no published fieldwork date, sample size or method. Directional only.
Open the source14%
of issues are fully resolved in self-service
A help page answers a question; it rarely finishes the job. The agent must check whether the customer is actually done, and hand over when they are not.
Gartner, self-service resolution survey
2024
Survey of 5,728 customers, fieldwork December 2023. 14% of service issues fully resolved in self-service; 36% even for issues described as very simple.
About self-service as it exists, not about AI agents. Gartner does not publish the sampling frame.
Open the sourceNo reliable public figure exists for the share of your messages that arrive out of hours, so we do not print one. That number is yours to enter.
Use your own numbersDrag the handle to compare a week of catching up with a week of handling exceptions. This is an illustration, not a measurement of time saved.
A week of catching up
With the resolution agent
Drag the handle, or use the arrow keys. This is an illustration of how the week changes, not a measurement of saved time — the pilot measures your own baseline.
Keep your answers. They are the brief for the first version we would build for you.
How many customer messages arrive in a normal week, and how many arrive outside working hours?
Which questions could be answered word for word from your own help pages or policies?
Which decisions must always reach a person: refunds, complaints, or anything about safety?
What is your usual reply time today, and what would good look like?
Next
Put your own figures into the calculator below. It runs in your browser, and nothing is sent or stored.
Put your week into the calculatorBring the four answers to the free one-hour call. We will use them to sketch the first version, and you keep the written plan either way.
Talk about your businessA planning tool, not a quote. It shows how the arithmetic works and which inputs matter most. Every formula is printed below the result.
Count every inbound message, including the ones a person answers.
Customer questions only, not invoices or supplier mail.
Inbound customer messages in the business number.
Reading, checking, replying. Include the time spent looking things up.
Pay plus employer costs. An estimate is enough.
Hours. Use 12 if most messages wait until the next morning.
Planning estimate
Not a forecastStaff hours back each month
59.1–83.7
about £1,299–£1,841 of staff time
Out-of-hours messages answered the same day
648–769 a month
of 810 messages arriving outside opening hours
First reply time
4.3 h–5.7 h
from 9.0 h today, for 37–53% faster
An estimate from your inputs and the assumptions below — not a quote, a promise or a forecast. Nothing is stored or sent.
Messages and hours
260 + 120 + 140 + 30 = 550 messages a week × 4.33 weeks = 2382 a month.
62% routine = 1477 routine messages. At 4 minutes each, the agent handles 60–85% without a person: 59.1–83.7 hours a month. That is our assumption, not a measured benchmark.
Staff cost: hours × £22 = £1,299–£1,841. It counts only the minutes per message, not hiring, tools or setup.
Reply time
Today’s first reply is 9.0 h. If the agent closes 60–85% of routine messages with a one-minute reply, the average becomes 4.3 h–5.7 h. The rest still wait for a person, so the time never reaches zero.
After hours
2382 messages × 34% = 810 outside opening hours. We assume 80–95% of those are answered the same day: 648–769. A person may still need to finish the job the next morning.
What this is not
Not a promise of savings, not a quote and not a forecast. It assumes customers accept an AI answer for routine questions; some will ask for a person, and the calculator still counts their message as handled time saved. The four-week pilot measures the real numbers before anything changes.
Inputs held where?
In this browser tab only. Nothing is written to storage, sent to a server, or kept when the page is closed.
Start with the one that costs you the most. These use the same pattern: read, decide, draft, ask, report.
Read the request, check the order and the policy, approve small refunds, and send a clear status.
Ask about this workflowAnswer “where is my order?” with the real tracking status, and hand exceptions to a person.
Ask about this workflowDraft replies to public reviews, flag the ones that need care, and wait for your yes.
Ask about this workflowSort complaints by what went wrong and how long they have waited, then route each to the right person.
Ask about this workflowSend the reminder, handle the reschedule inside your rules, and tell you who cancelled.
Ask about this workflowTurn a recorded call into a short note, with the promises made and the next step.
Ask about this workflowDedicated pages for these workflows are not built yet. Each card starts the conversation with the right context.
If something is missing, ask on the call. We will tell you honestly whether this is a fit.
Book a free 1-hour callYes. The disclosure is the first thing in every conversation: it says this is an AI assistant and that a person is available at any time. It is not hidden in a footer, and it is not repeated as a warning on every message.
It can only answer from information you approved: your help pages, policies, price list and order system. If nothing matches, it does not guess — it offers a person and hands over. Every answer records the source it used, so a wrong answer can be traced to the page that needs fixing.
Yes. Asking for a person ends the agent's turn immediately, in any language and at any point. The person receives the full conversation and the customer's preferred contact method, so nobody has to repeat themselves.
No. The agent connects to the tools you already use: your website chat, your email inbox, WhatsApp Business and your social inbox. If a connection does not exist, we start with email and one chat channel. Phone calls are not part of this first version.
Only the staff accounts you name. Conversations are encrypted, kept for a period you set (30 days by default), and deleted on request. They are not used to train a model, and the agent never asks for card details, passwords or identity documents.
Two to three weeks for a first version. Most of the first week is spent fixing the help content, because the agent can only be as accurate as the sources behind it. Then a four-week pilot runs alongside your normal process before anything is switched on fully.
Every business is different, so there is no published price. We scope it on a free 1-hour call and give you a written plan you keep, whether or not you go ahead.
The agent answers what it can from your approved sources, takes the small actions you allowed, and hands anything else to a person with a summary. Your team starts the morning with the exceptions, not the backlog. You can also limit the agent to after-hours only.
One hour, no slides. Bring last week’s inbox and the three questions you are tired of answering. You leave with a written plan you keep.
Checked October 2026. Vendor-sponsored research is marked as such in the source panel next to each figure. Sample sizes and limits are recorded in the page notes.
For technical teams
Channels, sources, handover rules, guardrails and the full specification
no_approved_answer.conversation_id, at, channel, direction,
intent, source_ids[], confidence,
action { type, before, after, result },
handover { reason, summary_id },
disclosure_shown, language, retention_expiryDownload the workflow specification (.md) Includes the decision rules, action limits, handover triggers, guardrails, metrics and the 46-scenario evaluation set.
Figures checked October 2026. This page describes a simulated workflow, not a client result.
Sample limits shown with every figure